shell go+
Creating frontline loyalty experts
Opportunity
To support Shell in Training frontline retail staff in familiarising themselves with the new Shell GO+ loyalty programme for the UK market and empowering them in the promotion of it to customers.
How We Supported
Not everyone absorbs and retains information the same way.
We created:
- A blended learning programme designed to empower UK frontline retail staff in familiarising themselves with the new customer loyalty programme.
- A series of engaging and challenging online training modules.
- A series of highly interactive live events.
Outcome
A blended approach to training meant creating an inclusive solution to learning.
The high engagement and easier information acquisition and recollection also reflected customer feedback scores and overall experience.
98% of attendees felt the GO+ events helped them to support their colleagues and promote the Shell Go+ loyalty and rewards programme to their customers.
