shell go+ 

Creating frontline loyalty experts

Opportunity

To support Shell in Training frontline retail staff in familiarising themselves with the new Shell GO+ loyalty programme for the UK market and empowering them in the promotion of it to customers.

How We Supported

Not everyone absorbs and retains information the same way.

We created:

  • A blended learning programme designed to empower UK frontline retail staff in familiarising themselves with the new customer loyalty programme.
  • A series of engaging and challenging online training modules.
  • A series of highly interactive live events.

Outcome

A blended approach to training meant creating an inclusive solution to learning.

The high engagement and easier information acquisition and recollection also reflected customer feedback scores and overall experience.

98% of attendees felt the GO+ events helped them to support their colleagues and promote the Shell Go+ loyalty and rewards programme to their customers.

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